Qualcomm joins the Mercedes AMG Petronas Formula One team as technology partner

Qualcomm Incorporated has announced that its subsidiary, Qualcomm Technologies, Inc., entered a multi-year agreement with the MERCEDES AMG PETRONAS Formula One Team to become an official technology partner. The two companies will collaborate to develop new connected car technologies to enhance the team’s on-track performance, utilising Qualcomm’s expertise in mobile as the foundation for development.

Together, Qualcomm Technologies and MERCEDES AMG PETRONAS will focus on improving overall race speed and vehicle reliability, as well as operational and power efficiencies. Current and future technology projects will target real-time data transmission, sensor networks and wireless charging integration. Qualcomm branding will be featured on the Mercedes F1 W06 Hybrid car, driver attire and team apparel.

“Qualcomm is committed to leading the connected car movement and bringing the benefits of mobile technology to automotive and we’re excited to bring our technology leadership to a team within one of the most elite organisations in the automotive industry,” said Derek Aberle, president of Qualcomm Incorporated. “With Mercedes-Benz leading the motorsports circuit, this collaboration provides a prominent testing ground for new technology advancements. We’re looking forward to helping the MERCEDES AMG PETRONAS Formula One Team rise to the next level and as a result, refine some of the industry’s most sophisticated auto technologies.”

 

“Innovation and racing are at the heart of Mercedes-Benz, so it was important to choose a technology sponsor that can raise the game for us in these areas,” said Toto Wolff, head of Mercedes-Benz Motorsport. “With each year, developing a winning Formula One team relies more and more on electronics and connectivity, and we’re very excited to have Qualcomm onboard to work with us. Their unparalleled leadership in the mobile and automotive industries makes them a perfect addition to the team to help uncover the new connectivity potential of our car and to explore potential further applications of this technology in the future.”

Currently, Qualcomm is involved in more than 40 initiatives with automakers and suppliers to develop new technologies for improved connectivity, safety, navigation, infotainment and Qualcomm Halo™ technology for wireless electric vehicle charging.

RECENT ARTICLES

Get a US$50 Amazon voucher for sharing your IoT brand knowledge

Posted on: March 28, 2024

We want to know what you know about the IoT space. Just 3 minutes could earn you a US$50 Amazon digital gift card!

Read more

Enhance EV charging performance with cellular connectivity

Posted on: March 28, 2024

Electric vehicles (EVs) are steadily growing their market share at the expense of internal combustion engine vehicles. The growth is fuelled by several factors. Perhaps most importantly, prices for EVs have started to drop as competition in the industry is intensifying. New players and models are emerging, prompting several established EV makers to lower their

Read more
FEATURED IoT STORIES

What is IoT? A Beginner’s Guide

Posted on: April 5, 2023

What is IoT? IoT, or the Internet of Things, refers to the connection of everyday objects, or “things,” to the internet, allowing them to collect, transmit, and share data. This interconnected network of devices transforms previously “dumb” objects, such as toasters or security cameras, into smart devices that can interact with each other and their

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption, is leading the charge to dominate the next decade’s discussion around business IT. Below, we’ll discuss the current boom, what’s driving it, where it’s going,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more